We
We
provide strategic financial guidance
make cashflow forecasting accurate and reliable
build your finance systems to scale
build your finance systems to scale
build your finance systems to scale
provide strategic financial guidance
make cashflow forecasting accurate and reliable
build your finance systems to scale
build your finance systems to scale
build your finance systems to scale
provide strategic financial guidance
make cashflow forecasting accurate and reliable
build your finance systems to scale
build your finance systems to scale
build your finance systems to scale
Expert financial leadership on demand to scale profitably with optimised cash flow, funding, and a finance tech stack that works.
Expert financial leadership on demand to scale profitably with optimised cash flow, funding, and a finance tech stack that works.
"…Joe is ‘alway on’ and brings a pragmatic and real approach to supporting us…"
Ian Mcleod Kerr
Founder, Raven Controls
"…Joe has helped us tremendously already and we’re only just getting started…"
Matt Millar
Co-Founder, Really Clever
"…Joe is one of those rare beasts - super intelligent, straight to the point, accurate…"
Rob Stevenson
Director, Bolt Production International
"…should have gone to Joe earlier. Turned my pre-seed model around in less than a week…"
Oliver Bennett
Co-Founder, Bluemoon
Joe Newbold
Founder Control Room Finance
Fractional CFO
20+ Years of Experience
Joe Newbold
Founder Control Room Finance
Fractional CFO
20+ Years of Experience
Trusted by great
businesses like:
Trusted by great businesses like:
Expert CFO support on demand, without the full-time price tag
Expert CFO support on demand, without the full-time price tag
Know exactly where your business is at all times. Spotting risks before they become problems, and making decisions based on accurate, timely data you can trust.
Know exactly where your business is at all times. Spotting risks before they become problems, and making decisions based on accurate, timely data you can trust.
Do any of these resonate?
If we are not the right fit for you, we will connect you with someone who is.
Things break, its part of the bsuiness lifecycle. But knowing when they will break is a huge advantage many people don't have. After working with 100+ businesses there are common sizes and problems that all founders face. We prepare you for those 12-18 months in advance.
Things break, its part of the bsuiness lifecycle. But knowing when they will break is a huge advantage many people don't have. After working with 100+ businesses there are common sizes and problems that all founders face. We prepare you for those 12-18 months in advance.
Do any of these
resonate?
If we are not the right fit for you, we will connect you with someone who is.
We are strategic CFOs that work as your partner
Picking the right CFO is more important than most choices in the business. If we're not right for you we will tell you and recommend someone that is.
Turning Financial Assumptions into Growth Strategies
Most founders don’t struggle with numbers but with what the represent. Often your gut feeling about the business is correct, but we validate that against facts and calculate it against actual results. Proving or otherwise the strength of what we think we know.
Too many businesses rely on outdated models and blind spots that surface too late. We build models and financial reports to give you that information quickly.
Assumptions work well when they match business strategy and the way you're really operating. We learn your business in 72 hours. If we don't you're welcome to challenge us on our promises.
Cashflow Management and Raising Capital
Cashflow planning is not optional, whether its hiring new staff, paying taxes or investing in new products. A strong cashflow planning model costs less than you think and pays off fast. With expert CFO support and a clear cashflow plan, you always have the data to make immediate decisions
A solid financial structure for stability and growth
A solid financial structure for stability and growth
A solid financial structure for stability and growth
Predictable cash flow with full control
Predictable cash flow with full control
Predictable cash flow with full control
Profitable scaling with sustainable margins
Profitable scaling with sustainable margins
Profitable scaling with sustainable margins
Automated systems for efficiency and scale
Automated systems for efficiency and scale
Automated systems for efficiency and scale
Optimise Tech Stack and Financial Operations
The right finance tech stack is a game-changer—but too often, systems are outdated, disconnected, or misused. A broken tech stack means slow reporting, unknown numbers, and decisions made in the dark.
We assess, optimise, and integrate the best financial tools so your numbers are always accurate, accessible, and working for you in real time.
Identify inefficiencies and eliminate bottlenecks
Identify inefficiencies and eliminate bottlenecks
Identify inefficiencies and eliminate bottlenecks
Implement tools that automate and scale with your business
Implement tools that automate and scale with your business
Implement tools that automate and scale with your business
Streamline reporting so data is immediate and actionable
Streamline reporting so data is immediate and actionable
Streamline reporting so data is immediate and actionable
Ensure seamless integration with your existing workflows
Ensure seamless integration with your existing workflows
Ensure seamless integration with your existing workflows
100+
startups trust our expertise
100%
client satisfaction
SGD 135M+
debt and equity raised
100+
financial models delivered
100+
startups trust our expertise
100%
client satisfaction
SGD 135M+
debt and equity raised
100+
financial models delivered
100+
startups trust our expertise
100%
client satisfaction
SGD 135M+
debt and equity raised
100+
financial models delivered
Us vs. Them vs. Doing it Yourself
Us vs. Them vs.
Doing it Yourself
Us
Get CFO expertise when you need it, without the cost of a full-time hire.
Get CFO expertise when you need it, without the cost of a full-time hire.
Get CFO expertise when you need it, without the cost of a full-time hire.
We fix cash flow issues, optimise financial systems, and secure funding.
We fix cash flow issues, optimise financial systems, and secure funding.
We fix cash flow issues, optimise financial systems, and secure funding.
Hands-on execution, ensuring strategy turns into real results.
Hands-on execution, ensuring strategy turns into real results.
Hands-on execution, ensuring strategy turns into real results.
Scalable finance solutions that grow with your business.
Scalable finance solutions that grow with your business.
Scalable finance solutions that grow with your business.
Them
Generic financial strategies that don’t always fit your business.
Generic financial strategies that don’t always fit your business.
Generic financial strategies that don’t always fit your business.
High-level advice without hands-on execution or implementation.
High-level advice without hands-on execution or implementation.
High-level advice without hands-on execution or implementation.
Expensive retainers and long-term commitments with little flexibility.
Expensive retainers and long-term commitments with little flexibility.
Expensive retainers and long-term commitments with little flexibility.
Limited focus on fixing broken systems and optimising operations.
Limited focus on fixing broken systems and optimising operations.
Limited focus on fixing broken systems and optimising operations.
Doing it Yourself
Doing it Yourself
Managing cash flow, funding, and finance operations takes time away from growth.
Managing cash flow, funding, and finance operations takes time away from growth.
Managing cash flow, funding, and finance operations takes time away from growth.
Blind spots in financial strategy can lead to costly mistakes.
Blind spots in financial strategy can lead to costly mistakes.
Blind spots in financial strategy can lead to costly mistakes.
Disconnected systems make reporting and decision-making harder.
Disconnected systems make reporting and decision-making harder.
Disconnected systems make reporting and decision-making harder.
Raising capital without CFO-level expertise increases risk and uncertainty.
Raising capital without CFO-level expertise increases risk and uncertainty.
Raising capital without CFO-level expertise increases risk and uncertainty.
What our clients say about us
What our clients say about us
What our clients say about us
Real clients, real impact. See how our CFO expertise changed their game.
Real clients, real impact. See how our CFO expertise changed their game.
Real clients, real impact. See how our CFO expertise changed their game.
"Joe set us up perfectly for our institutional fundraise and helped us stay focused on the big picture. Pragmatic, well-connected, and highly effective."
Will Taylor
Founder, Workflow
"Turned things around quickly, restructured our entire accounting system, and fixed historical issues. Straight to the point and highly recommended."
Daniel George
Founder, StepEx
"Understood our complex business model, built an excellent financial model, and gave key insights into costs and hiring. A must for anyone raising money."
Gregory Mostyn
CEO, Wexler
"Expert knowledge in SaaS, always available when needed, and a real asset for our business."
Jennifer McLean
Co-Founder, Raven Controls
"Not your typical CFO—Joe challenges assumptions, gives straight-to-the-point advice, and delivers real value. I only wish we could use him more."
Chris Rabbitt
Founder, MEEOW
"Joe set us up perfectly for our institutional fundraise and helped us stay focused on the big picture. Pragmatic, well-connected, and highly effective."
Will Taylor
Founder, Workflow
"Turned things around quickly, restructured our entire accounting system, and fixed historical issues. Straight to the point and highly recommended."
Daniel George
Founder, StepEx
"Understood our complex business model, built an excellent financial model, and gave key insights into costs and hiring. A must for anyone raising money."
Gregory Mostyn
CEO, Wexler
"Expert knowledge in SaaS, always available when needed, and a real asset for our business."
Jennifer McLean
Co-Founder, Raven Controls
"Not your typical CFO—Joe challenges assumptions, gives straight-to-the-point advice, and delivers real value. I only wish we could use him more."
Chris Rabbitt
Founder, MEEOW
"Joe set us up perfectly for our institutional fundraise and helped us stay focused on the big picture. Pragmatic, well-connected, and highly effective."
Will Taylor
Founder, Workflow
"Turned things around quickly, restructured our entire accounting system, and fixed historical issues. Straight to the point and highly recommended."
Daniel George
Founder, StepEx
"Understood our complex business model, built an excellent financial model, and gave key insights into costs and hiring. A must for anyone raising money."
Gregory Mostyn
CEO, Wexler
"Expert knowledge in SaaS, always available when needed, and a real asset for our business."
Jennifer McLean
Co-Founder, Raven Controls
"Not your typical CFO—Joe challenges assumptions, gives straight-to-the-point advice, and delivers real value. I only wish we could use him more."
Chris Rabbitt
Founder, MEEOW
"Joe set us up perfectly for our institutional fundraise and helped us stay focused on the big picture. Pragmatic, well-connected, and highly effective."
Will Taylor
Founder, Workflow
"Turned things around quickly, restructured our entire accounting system, and fixed historical issues. Straight to the point and highly recommended."
Daniel George
Founder, StepEx
"Understood our complex business model, built an excellent financial model, and gave key insights into costs and hiring. A must for anyone raising money."
Gregory Mostyn
CEO, Wexler
"Expert knowledge in SaaS, always available when needed, and a real asset for our business."
Jennifer McLean
Co-Founder, Raven Controls
"Not your typical CFO—Joe challenges assumptions, gives straight-to-the-point advice, and delivers real value. I only wish we could use him more."
Chris Rabbitt
Founder, MEEOW
"Joe set us up perfectly for our institutional fundraise and helped us stay focused on the big picture. Pragmatic, well-connected, and highly effective."
Will Taylor
Founder, Workflow
"Turned things around quickly, restructured our entire accounting system, and fixed historical issues. Straight to the point and highly recommended."
Daniel George
Founder, StepEx
"Understood our complex business model, built an excellent financial model, and gave key insights into costs and hiring. A must for anyone raising money."
Gregory Mostyn
CEO, Wexler
"Expert knowledge in SaaS, always available when needed, and a real asset for our business."
Jennifer McLean
Co-Founder, Raven Controls
"Not your typical CFO—Joe challenges assumptions, gives straight-to-the-point advice, and delivers real value. I only wish we could use him more."
Chris Rabbitt
Founder, MEEOW
"Joe set us up perfectly for our institutional fundraise and helped us stay focused on the big picture. Pragmatic, well-connected, and highly effective."
Will Taylor
Founder, Workflow
"Turned things around quickly, restructured our entire accounting system, and fixed historical issues. Straight to the point and highly recommended."
Daniel George
Founder, StepEx
"Understood our complex business model, built an excellent financial model, and gave key insights into costs and hiring. A must for anyone raising money."
Gregory Mostyn
CEO, Wexler
"Expert knowledge in SaaS, always available when needed, and a real asset for our business."
Jennifer McLean
Co-Founder, Raven Controls
"Not your typical CFO—Joe challenges assumptions, gives straight-to-the-point advice, and delivers real value. I only wish we could use him more."
Chris Rabbitt
Founder, MEEOW
"Joe set us up perfectly for our institutional fundraise and helped us stay focused on the big picture. Pragmatic, well-connected, and highly effective."
Will Taylor
Founder, Workflow
"Turned things around quickly, restructured our entire accounting system, and fixed historical issues. Straight to the point and highly recommended."
Daniel George
Founder, StepEx
"Understood our complex business model, built an excellent financial model, and gave key insights into costs and hiring. A must for anyone raising money."
Gregory Mostyn
CEO, Wexler
"Expert knowledge in SaaS, always available when needed, and a real asset for our business."
Jennifer McLean
Co-Founder, Raven Controls
"Not your typical CFO—Joe challenges assumptions, gives straight-to-the-point advice, and delivers real value. I only wish we could use him more."
Chris Rabbitt
Founder, MEEOW
"Joe set us up perfectly for our institutional fundraise and helped us stay focused on the big picture. Pragmatic, well-connected, and highly effective."
Will Taylor
Founder, Workflow
"Turned things around quickly, restructured our entire accounting system, and fixed historical issues. Straight to the point and highly recommended."
Daniel George
Founder, StepEx
"Understood our complex business model, built an excellent financial model, and gave key insights into costs and hiring. A must for anyone raising money."
Gregory Mostyn
CEO, Wexler
"Expert knowledge in SaaS, always available when needed, and a real asset for our business."
Jennifer McLean
Co-Founder, Raven Controls
"Not your typical CFO—Joe challenges assumptions, gives straight-to-the-point advice, and delivers real value. I only wish we could use him more."
Chris Rabbitt
Founder, MEEOW
"Joe set us up perfectly for our institutional fundraise and helped us stay focused on the big picture. Pragmatic, well-connected, and highly effective."
Will Taylor
Founder, Workflow
"Turned things around quickly, restructured our entire accounting system, and fixed historical issues. Straight to the point and highly recommended."
Daniel George
Founder, StepEx
"Understood our complex business model, built an excellent financial model, and gave key insights into costs and hiring. A must for anyone raising money."
Gregory Mostyn
CEO, Wexler
"Expert knowledge in SaaS, always available when needed, and a real asset for our business."
Jennifer McLean
Co-Founder, Raven Controls
"Not your typical CFO—Joe challenges assumptions, gives straight-to-the-point advice, and delivers real value. I only wish we could use him more."
Chris Rabbitt
Founder, MEEOW
"Joe set us up perfectly for our institutional fundraise and helped us stay focused on the big picture. Pragmatic, well-connected, and highly effective."
Will Taylor
Founder, Workflow
"Turned things around quickly, restructured our entire accounting system, and fixed historical issues. Straight to the point and highly recommended."
Daniel George
Founder, StepEx
"Understood our complex business model, built an excellent financial model, and gave key insights into costs and hiring. A must for anyone raising money."
Gregory Mostyn
CEO, Wexler
"Expert knowledge in SaaS, always available when needed, and a real asset for our business."
Jennifer McLean
Co-Founder, Raven Controls
"Not your typical CFO—Joe challenges assumptions, gives straight-to-the-point advice, and delivers real value. I only wish we could use him more."
Chris Rabbitt
Founder, MEEOW
"Joe set us up perfectly for our institutional fundraise and helped us stay focused on the big picture. Pragmatic, well-connected, and highly effective."
Will Taylor
Founder, Workflow
"Turned things around quickly, restructured our entire accounting system, and fixed historical issues. Straight to the point and highly recommended."
Daniel George
Founder, StepEx
"Understood our complex business model, built an excellent financial model, and gave key insights into costs and hiring. A must for anyone raising money."
Gregory Mostyn
CEO, Wexler
"Expert knowledge in SaaS, always available when needed, and a real asset for our business."
Jennifer McLean
Co-Founder, Raven Controls
"Not your typical CFO—Joe challenges assumptions, gives straight-to-the-point advice, and delivers real value. I only wish we could use him more."
Chris Rabbitt
Founder, MEEOW
"Joe set us up perfectly for our institutional fundraise and helped us stay focused on the big picture. Pragmatic, well-connected, and highly effective."
Will Taylor
Founder, Workflow
"Turned things around quickly, restructured our entire accounting system, and fixed historical issues. Straight to the point and highly recommended."
Daniel George
Founder, StepEx
"Understood our complex business model, built an excellent financial model, and gave key insights into costs and hiring. A must for anyone raising money."
Gregory Mostyn
CEO, Wexler
"Expert knowledge in SaaS, always available when needed, and a real asset for our business."
Jennifer McLean
Co-Founder, Raven Controls
"Not your typical CFO—Joe challenges assumptions, gives straight-to-the-point advice, and delivers real value. I only wish we could use him more."
Chris Rabbitt
Founder, MEEOW
Fair pricing for every stage of growth
Get the finance expertise you need, when you need it—whether solving a problem, scaling, or optimising your finance function.
Trusted by clients across the world
Joe Newbold
Joe Newbold
Joe Newbold
Expert in FinOps
20+ Years of Experience
Since 2003, Joe has helped businesses scale by optimising finance operations, upgrading tech stacks, and refining cash flow strategies. As a Fractional CFO, he takes a no-nonsense approach — fix what’s broken, improve what’s working, and ensure finance is a growth enabler, not a roadblock.
If he’s not the right fit, he’ll be upfront about it. But he won’t leave you stranded. He’ll connect you with the right expert from his network who can help.